Reach Higher Showcase

The Reach Higher Showcase is an interactive, exhibition-style public event celebrating the work of Grand Valley’s faculty and staff. The inaugural event in the Spring of 2023 featured 120+ exhibits centering around the three GVSU strategic plan goals. We were tasked with branding the event for both participants and attendees and outputting a large amount of projects in a very short amount of time.

This event was set up to encourage mingling and active participation. The branding had to create excitement and energy around the event, and provide flexible tools for different mediums. In designing the branding my goal was to create a look that would fell cohesive yet dynamic.

I designed the branding, established a brand guide, and then applied the brand to web/email graphics, as well as staging and a large amount of signage. I also provided graphics and art direction to others for additional projects such as animated screens. The interior and exterior light post banners were a further challenge as we had never installed banners in those locations before. We not only had to figure out the appropriate size, but also what hardware would work to use — all under a massive time crunch. This whole project was a collaborative effort between different departments and external vendors.

A photo gallery of the event can be viewed here.

Event photography shown below by Kendra Stanley-Mills for GVSU